The challenge
The room had to change rapidly between vendors while keeping camera lanes, product displays, presenter light, power, and technical access organized.
Broadcast Studios case study
Outlandish and TikTok Live Shopping Studio
Outlandish and TikTok Shop needed an open retail shell converted into a flexible production floor for multiple live-shopping brands and product formats.
- Client
- Outlandish / TikTok Shop
- Location
- Los Angeles, California
- Customer type
- Live commerce
- Primary discipline
- Broadcast Studios
01 / Project brief
What the project required.
The approach
JAZ built a reusable production framework, then treated each brand station as a distinct on-camera environment within the larger floor.
Original scope
Flexible vendor sets, truss systems, lighting, camera positions, product stations, and live-production support
02 / Execution
How JAZ solved it.
- 01
Established truss, lighting, and camera zones across the open room.
- 02
Created flexible vendor stations for products and presenters.
- 03
Maintained clear paths for crew and equipment between active sets.
- 04
Supported live production across multiple branded environments.
Project environments and finished systems.
03 / Outcome
What changed.
An open retail shell became a multi-brand live-shopping production floor.
- A multi-brand live-commerce floor inside the existing shell.
- Repeatable infrastructure with room for distinct visual identities.
- A practical working layout for production and product teams.
04 / Scope
Services delivered.
- Live-commerce studio planning
- Truss and lighting
- Camera positions
- Vendor-set layout
- Live-production support