Broadcast Studios case study
A protected retail shell on the Third Street Promenade became a public-facing TikTok Live shopping studio in two installation days.
01 / Project brief
Outlandish needed a first-of-its-kind public-facing retail broadcast facility where people on the Third Street Promenade could watch presenters sell products live. The landlord prohibited permanent construction and would not allow the existing track lighting, wood beams, or building structure to be touched.
The studio still required professional lighting and audiovisual support, flexible brand environments, and a very short installation schedule.
JAZ designed a freestanding structure from twelve-inch pinned entertainment truss. It supported the lighting and audiovisual systems without attaching to the building and could adapt as products, brands, and formats changed.
JAZ managed design, equipment specification, lighting procurement, freight, delivery, and installation. The complete installation was finished in two days.
02 / Execution
Designed a freestanding twelve-inch pinned truss system.
Protected the landlord’s track lighting, beams, and structure.
Procured production lighting and coordinated audiovisual support.
Completed the installation in two days.
03 / Outcome
A public-facing live-commerce facility without permanent construction.
04 / Scope