The challenge
Live commerce requires visual variety without sacrificing repeatability. The facility needed several shooting environments, flexible lighting, reliable wireless systems, and one control position that could manage the complete program.
Broadcast Studios case study
Market.live and VERB Studios
Market.live and VERB needed a permanent facility that could support product demonstrations, presenter-led programs, audience activity, and a dedicated control operation.
- Client
- Market.live / VERB
- Location
- United States
- Customer type
- Live commerce
- Primary discipline
- Broadcast Studios
01 / Project brief
What the project required.
The approach
JAZ developed the studios and control room as a connected production campus, giving each room a distinct on-camera role while sharing a consistent technical backbone.
Original scope
Studio rooms, ceiling systems, lighting, control room, scenic environments, and production infrastructure
02 / Execution
How JAZ solved it.
- 01
Built ceiling and lighting infrastructure for multiple studio areas.
- 02
Prepared reusable product and presenter environments.
- 03
Integrated wireless, monitoring, audio, and switching systems.
- 04
Created a dedicated control room for live operation.
Project environments and finished systems.
03 / Outcome
What changed.
A permanent facility supporting product demonstrations, live audiences, and controlled live-commerce production.
- Multiple recognizable production looks in one facility.
- A permanent control environment for live programs.
- Flexible spaces that support products, presenters, and audiences.
04 / Scope
Services delivered.
- Facility planning
- Broadcast studio design
- Production lighting
- Control-room integration
- Wireless systems
- Commissioning