The challenge
The empty roof offered views and floor area but no shelter, lighting structure, audience organization, or nighttime identity. Every event element also had to work within an active parking structure.
Live Production case study
LAFC and Adidas Rooftop Event Space
LAFC and Adidas needed an exposed rooftop parking structure converted into a defined event environment for an outdoor brand experience.
- Client
- LAFC / Adidas
- Location
- Los Angeles, California
- Customer type
- Brand event
- Primary discipline
- Live Production
BeforeAfter
01 / Project brief
What the project required.
The approach
JAZ organized the project around the temporary overhead structure first, then used lighting, furniture, audience zones, and technical placement to create a cohesive environment beneath it.
Original scope
Outdoor event layout, overhead structure, lighting, audience zones, power, and technical production coordination
02 / Execution
How JAZ solved it.
- 01
Mapped the rooftop footprint and event circulation.
- 02
Installed a large covered structural grid across the primary event zone.
- 03
Integrated architectural and event lighting for nighttime use.
- 04
Coordinated audience, lounge, and technical areas within the structure.
Project environments and finished systems.
03 / Outcome
What changed.
An exposed rooftop parking area became a defined nighttime brand-event environment.
- An exposed rooftop became a recognizable event destination.
- Covered and illuminated zones gave the program a clear footprint.
- The temporary environment worked with the existing parking structure.
04 / Scope
Services delivered.
- Event-environment planning
- Temporary structure
- Event lighting
- Audience layout
- Technical production coordination