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Jaz Entertainment

Live Production case study

LAFC and Adidas Rooftop Event Space

JAZ secured an unused fifth-level rooftop and converted it into a broadcast, hospitality, and branded event venue for LAFC, Adidas, and audiences of approximately 1,500.

Client
LAFC / Adidas
Location
Burbank, California
Customer type
Brand event
Primary discipline
Live Production
Completed LAFC and Adidas rooftop event environment with illuminated overhead structure and guest seating

01 / Project brief

What the project required.

The challenge

JAZ first negotiated a two-year rooftop lease from Contract Services on behalf of the client. The parking structure’s seven-foot-one-inch clearance prevented normal production trucks, forklifts, and a 20-foot broadcast container from reaching the fifth level.

A 100-ton crane was required near Burbank Airport, bringing FAA coordination and NOTAM requirements. The venue also needed broadcast control, 10-gigabit networking, event sound, theatrical power, lighting, hospitality, VIP, and sponsor areas without permanent roof penetrations.

The approach

JAZ managed negotiations, planning, engineering, procurement, crane logistics, FAA requirements, safety, and commissioning. A crane placed the broadcast container and large equipment on the roof, where the container housed amplifiers, Cisco networking, fiber, 10-gigabit switching, DMX, and broadcast connections.

Custom 4,000-pound ballasts supported vertical truss. High-output sound covered approximately 1,500 guests, while 400-amp transformers and company switches provided generator-free production power. Branded tables, 12-foot flags, lounge furniture, plants, shade, red carpet, check-in, VIP, and programmable RGBW lighting completed the venue.

Original scope

  • Real estate consulting, Contract Services negotiation, two-year lease, site and structural planning
  • 100-ton crane, fifth-level logistics, FAA coordination, NOTAMs, safety, and container placement
  • Broadcast container, Cisco networking, 10-gigabit fiber, DMX, sound, 400-amp transformers, company switches, and theatrical power
  • 4,000-pound ballasts, truss, RGBW lighting, branded tables and flags, furniture, plants, shade, VIP, check-in, red carpet, sponsor activation, installation, testing, and commissioning

02 / Execution

How JAZ solved it.

  1. 01

    Negotiated rooftop access and a two-year lease.

  2. 02

    Coordinated a 100-ton crane, FAA requirements, NOTAMs, and fifth-level placement.

  3. 03

    Built the broadcast, network, lighting, sound, and theatrical-power infrastructure.

  4. 04

    Created branded hospitality, VIP, red-carpet, and sponsor environments.

Project environments and finished systems.

03 / Outcome

What changed.

An unused roof became a professional event and broadcast destination.

  • Infrastructure supported audiences of approximately 1,500.
  • LAFC, Adidas, and corporate branding could transform the environment.

04 / Scope

Services delivered.

  • Event-environment planning
  • Temporary structure
  • Event lighting
  • Audience layout
  • Technical production coordination

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