The Room Is The Pitch — Jaz Entertainment

Three generations in Hollywood · 60+ countries

Most executives think they photograph badly.
They don’t. Their room does.

I build broadcast studios into offices, garages and warehouses — so the room stops working against the person in it. Samsung, Cisco, LAFC, Parker University.

Taken from where the camera sits. I’ll tell you what’s wrong with the room and roughly what it costs to fix. Takes me ten minutes and there’s no obligation.

5.0 average client rating
60+ countries worked
20+ years on set
The same home entryway on a video call before and after relighting, stacked
                top to bottom: first lit by ceiling downlights flaring into the lens, then
                keyed off-axis with the subject seated at eye level

Same room. Same day. Nothing built — the ceiling cans went off, the key went off-axis, and she sat down.

The recognition

It isn’t you. It’s the ceiling light.

The camera sits below your eye line, so everyone is looking up at you. The recessed lights overhead carve shadows under your eyes and flatten everything else. There’s a window behind you, so the camera exposes for the window and gives up on your face.

The floor is hard and the walls are bare, so your voice bounces around the room a few times before it reaches the microphone, and it arrives thin. None of that is a competence problem. It’s a physics problem, and you’ve been blaming yourself for it.

The good news is that physics is fixable, and it’s usually cheaper than people expect — because the expensive part is knowing what to change, not what to buy.

What this actually is

We don’t sell you a webcam

A studio is three systems that have to agree with each other. Most setups fail because someone solved one of them and ignored the other two.

The room

Surfaces, acoustics, sightlines, what’s behind you and what it says about you. This is the part almost nobody addresses, and it’s the part that makes the difference between “on a laptop” and “on a broadcast.”

The light

Key placement, fill, color temperature, and fixtures that hold up on camera instead of just making the room bright. Lighting is the single largest difference between the before and after images below.

The signal

Camera, lens, audio chain, switching, and the connections behind it. Built so it works at 9am on a Tuesday with nobody technical in the room. If it needs a specialist to turn on, it will not get used.

Proof · Tier A

Same room. Different result.

No renovation. No moving house. These are the rooms our clients already had, relit, reframed and dressed. Look at what changes when nothing structural does.

A healthcare executive on video before and after a studio build: first a laptop webcam at a console table in flat room light, then a branded Healthcare Partners set with shallow depth of field and a boom mic
Healthcare executive · practice-wide brand

The company mark now sits behind her shoulder on every call, every webinar and every recorded clip — without a single graphic overlay or virtual background.

University faculty on video before and after a studio build: first under a flat overhead light against a bare wall, then a warm backlit bookshelf set with anatomical artwork and a Parker University sign
University faculty · lecture & media set

Built to survive being on camera daily. Practicals on one switch, key and fill on a second — the whole rig comes up in about four seconds.

A coach on video before and after a studio build: first lit by a harsh floor lamp in a gaming chair, then a broadcast set with an orange LED ceiling bar and a city view behind him
Coach & media personality · broadcast set

Color contrast is doing the work here. Cool background, warm subject — the oldest trick in feature lighting, and the reason he now reads as talent rather than a guest.

An executive on video before and after a studio build: first a dark room with a single lamp flaring, then a set with warm backlit shelving, a green wall and a conference table receding behind him
Executive · client-facing office set

The brief was “look like the person who owns the firm.” Same square footage, entirely different read.

A yacht broker on video before and after a studio build: first filmed outdoors at the dock against a blown-out sky, then a branded Yacht Zero showroom with the marina held in soft focus
Yacht brokerage · showroom set

The point of a built set isn’t one good shot. It’s the two hundredth one looking identical to the first, at 4pm in January.

Proof · Tier B

And when the room needs building

Some briefs need steel, grid and drywall. We do that part too — the same crews that build motion-capture volumes and broadcast studios for Cisco and Samsung.

A home garage before and after conversion to a production studio: first a cluttered room with a weight bench and grey curtain, then a magenta and blue lit set with softboxes, a shotgun mic and a 4K camera monitor
Home garage · full production studio

The gym stayed. We built around it, and the whole rig strikes back to a wall in under twenty minutes.

A sports studio before and after construction: first a step-and-repeat banner with a folding desk, then a six-panel video wall with an illuminated soccer-ball anchor desk and teleprompter
110 Football · broadcast studio

Sports desk built to hold its own against a network cutaway. The desk graphic is edge-lit acrylic, fabricated in-house.

An empty industrial warehouse before and after conversion to a talk show set: first a bare shell with a roll-up door, then a floral LED backdrop, neon Wedding Talk sign and a five-person panel on a lit riser stage
Wedding Talk · series set

Empty warehouse to a shooting set. This is the far end of the same skill that fixes a bad Zoom — scale changes, the physics don’t.

What you actually get

A finished room, not a shopping list

Plenty of people will send you a gear recommendation. We design the room, source it, build it, light it, and stay on the hook once you’re using it.

Lighting design

Key, fill, back and practicals, specified for your ceiling height and your face — not a generic three-point diagram.

Camera & lens

Sensor and focal length chosen for how far you actually sit from the wall. This is where most DIY setups go wrong.

Audio

Boom, lav or shotgun, plus treatment for the room’s real acoustic problems. Bad audio reads as low budget faster than bad picture.

Set design & branding

Millwork, shelving, signage, color and dressing — designed so your mark is in frame without looking like an ad.

One-button operation

You are not going to run a lighting console before a 9am call. Everything comes up on one switch, at one setting.

Support after handover

Firmware, replacements, and a human who answers when something stops working the morning of a keynote.

Why us

Three generations of this

Jaz Entertainment was founded by the Kaplan family — William Kaplan Sr., William B. Kaplan and Jesse Kaplan. IATSE Local 695. Product ambassador for Kino Flo Lighting. Feature credits including Avatar, Super 8, Cowboys & Aliens and The Polar Express.

That matters here for one reason: the people lighting your office learned to do it on feature sets, where an unflattering shadow costs real money. We’ve worked in over sixty countries. Yours is not a logistical problem.

SamsungCiscoImpossible Foods LAFCParker UniversityXRM Media

In their words

People who stopped apologizing for their video

I hired Jaz Entertainment to upgrade my home video conferencing setup with theatrical equipment, and the results were fantastic. They installed professional lighting, added high-quality sound gear, a theatrical video camera and set up customizable backdrops, giving my video calls a polished, studio-like feel.

Dr. Jay KhorsandiHealthcare Executive, Byte

I recently worked with Jaz Entertainment on a studio design project, and their expertise blew me away. They took the time to really understand my needs, and their team’s knowledge of lighting, sound, and video production was top-notch.

Julian MelansonBusiness Consultant

Jesse and his team were phenomenal. I had a custom recording studio built in my house and it came out better than I could have hoped. Great customer service, easy to work with, and a vast knowledge of the industry.

Mitsuhiro HabukiCEO, Kinoko Collective

What sets Jaz Entertainment apart is their innovative approach to creating flexible, movable set structures. Their designs allow us to quickly and easily adjust the studio setup for different needs, whether it’s a podcast recording one day or a live stream the next.

Brandon KenningtonCEO, Bluekube Brands

Jesse ran the project and was an excellent collaborator, paying close attention to every detail of the space and providing insightful recommendations for the most optimal lighting setup. I highly recommend Jesse and Jaz Entertainment as the go-to experts.

Link HuangHead of Design, Samsung / NEON

Jaz Entertainment’s team is basically a bunch of hyper-brilliant MacGyvers. Anything we wanted, they figured it out and delivered on time and on budget. They will be our first call next project, done deal.

Ryan KaltmanMarketer

How it runs

Three steps, and the first one takes ten seconds

STEP 01

Send a photo

One photo of your space, taken from where the camera sits. That angle matters — it’s the only view that shows me what the camera sees.

STEP 02

Get the teardown

I’ll tell you what’s working against you, in what order I’d fix it, and roughly what each fix costs. Some of it you can do yourself for nothing. I’ll say so when that’s the case.

STEP 03

We build it — if it’s worth building

If the answer is “move your desk and buy one light,” that’s the answer, and you’ve lost nothing. If it’s a real build, you’ll already know exactly what you’re buying and why.

Before you send it

The questions everyone asks

What does it cost?

The teardown is free. Builds vary more than any honest range would suggest — a corrected desk, one fixture and some acoustic treatment is a few thousand dollars; a dedicated broadcast room with a cyclorama is a construction project. The photo is how we find out which conversation we’re having.

Do I need a dedicated room?

No. A corner of an office works. So does a garage. The three variables are ceiling height, what’s behind you, and how much control you have over the light — and only one of those is expensive to change.

I rent, or I can’t drill into the walls.

Then we build it non-invasively. We’ve done a full studio inside a historically protected property where nothing permanent was allowed, and it reads as built-in.

I already own a camera and lights.

Good — bring them. A meaningful share of teardowns end with “you own the right gear and it’s in the wrong place.” Rearranging what you have is the cheapest possible outcome and I’ll tell you when it’s the right one.

Do you work outside Los Angeles?

Yes. We’ve worked in over sixty countries — San Jose and Beijing among them. North America is where we’re most often on site ourselves; elsewhere we design, specify and project-manage with a local install crew. Travel is a line item, not an obstacle.

How long does it take?

Most single-room builds are measured in days on site, not weeks. The lead time is equipment, not labor.

What if I just want the teardown and never build anything?

That’s a completely acceptable outcome. It costs me ten minutes and it’s how people find out whether I know what I’m talking about.

Step 01

Send the photo.

One photo, taken from where the camera sits. No call to book, no application, no form to fill in.

Attach a photo of your space to an email and hit send. That’s it — a real person reads it and replies with the teardown.

Email me the photo

Opens your email app with the address and subject filled in — just attach the photo and send. No drip sequence, no pitch deck.

Already know you want a build? Call +1 (818) 321-2019 or email Jesse directly to book a design call instead.